AR and Social Media?

AR is already closely intertwining itself within social media, in large part due to Snapchat. In fact, much of AR’s popularity is due to Snapchat, although Pokemon Go has certainly had its own great impact:

  • Snapchat users can bring life to their updates with AR filters and lenses, and they can even create their own
  • Snapchat users can play games with other users and friends with Snappables, which are essentially AR selfie games
  • You can turn yourself into a 3D Bitmoji and insert yourself in the real world
  • Plus, Snapchat recently released several features called Shoppable AR which allow brands to promote their websites and sign up pages, to share a video and to get people to install their apps. In other words, to give you a practical example, consumers can try out a brands’ products using a lens and then the retailer will be able to direct the consumers to where they can actually buy that product

Snapchat has found multiple ways to implement AR in ways that felt organic to its users, instead of forcing AR down people’s throats; and even if in the past year or so Snapchat has certainly had its share of issues and it’s still losing users, it’s not because of the AR technology that it is happening.

In fact, it’s largely because other popular social networks like Instagram are adapting Snapchat’s features to their own platforms.

And it’s not just Instagram and Snapchat who are using AR to enhance the user experience, but Facebook too. In fact, the platform recently introduced the so-called Facebook AR Studio, a very powerful tool for developers and artists who want to build their own interactive Facebook camera experiences – and soon, they’ll also have access to other Facebook products like Instagram and Facebook Messenger.

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